Grammy Audience Jumps to 16.9 Million (2024)

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The viewership was the highest for the awards show since the 2020 ceremony, shortly before the pandemic.

Grammy Audience Jumps to 16.9 Million (1)

Award shows are in their rebound era.

The Grammy Awards notched 16.9 million viewers on Sunday night, a 34 percent increase from last year’s ceremony, according to Nielsen and CBS, which aired the show. It was the most-watched Grammy Awards since the 2020 ceremony, shortly before the pandemic — and up significantly from 2021, when only 8.8 million people watched.

Sunday night’s telecast, hosted by Trevor Noah, had plenty of star power, with Taylor Swift, Jay-Z, Miley Cyrus, Billie Eilish and Beyoncé all making appearances. Tracy Chapman and Joni Mitchell dazzled critics with rare television performances.

The Grammys’ performance is part of a trend as viewers return to live award shows after several years of slumping ratings.

Last month, the scandal-plagued Golden Globes notched 9.4 million viewers, a 50 percent uptick from last year. The Oscars have had back-to-back increases, with last year’s ceremony drawing nearly 19 million viewers. Viewership for the 2023 Tony Awards also increased modestly. (The outlier is the Emmy Awards, which set a low in viewership in January after a four-month postponement.)

When award show ratings began to go into free fall a few years ago, many industry observers chalked up the decline to exhaustion among viewers — newly accustomed to on-demand entertainment — with three-and-a-half-hour ceremonies jammed with five-minute commercial breaks.

Industry executives also said viewers were losing patience with winners’ speeches that became decidedly more political during the Trump administration.

“What happened over the last four or five years, as award shows became platforms for people to put out their own views on topics, some of the Middle America audience that sort of clamored for that celebrity maybe got tired of the preachiness of it,” Mark Lazarus, the chairman of the NBCUniversal Media Group, said at an event in December.

Speeches dedicated to political issues were mostly absent from Sunday night’s Grammys telecast, even with former President Donald J. Trump galloping toward the Republican nomination in the coming presidential election and a pair of wars raging in the Middle East and Europe. Political speeches were also virtually nonexistent during the Globes and Emmys ceremonies last month.

The ceremony peaked around 9:45 p.m. Eastern time with more than 18 million viewers tuned into an extended in memoriam segment with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.

John Koblin covers the television industry. He is the co-author of “It’s Not TV: The Spectacular Rise, Revolution, and Future of HBO.” More about John Koblin

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Grammy Audience Jumps to 16.9 Million (2024)

FAQs

How big is the audience at the Grammys? ›

The 2024 Grammy Awards were a hit with reviewers and also with audiences. Viewership was up 34% from last year, averaging 16.9 million viewers, the show's largest audience since 2020. Live +3-day viewership will lift the audience past 17 million viewers.

How many people viewed the 2024 Grammys? ›

Grammys Bring in 16.9 Million Viewers in 2024, Up 34% From Last Year.

How much money is a Grammy award worth? ›

The answer is straightforward: Grammy winners do not receive any financial compensation directly from the Recording Academy for their victory. The value of a Grammy, therefore, lies not in direct monetary gains but in the prestige and recognition it affords.

What was the highest viewership of the GRAMMYs? ›

Ratings. The 26th Grammy Awards had the highest ratings in the awarding body's history with 51.67 million viewers, a record unmatched as of 2024, and is the third most watched live awards show in U.S. television history (after the 1983 and 1998 editions of the Academy Awards).

Does Gen Z watch GRAMMYs? ›

Data published by NRG show that 68% of Generation (Gen) Z cares about the Grammys, more than any other age demographic. 64% of Gen Z cares about the Academy Awards and 59% cares about the Emmys.

What is the revenue of the GRAMMYs? ›

The Future Is Evolving. The Recording Academy brought in $89.3 million in 2022 and $73 million the year prior. In 2020, the Academy's total revenue was more than $85 million. Most of the money comes from Paramount Global, which owns CBS and pays more than $20 million annually in fees to air the Grammys.

Who has 26 GRAMMYs? ›

John Williams — 26 wins

Williams won his first Grammy in 1976 for composing the original score for Steven Spielberg's "Jaws." Most recently, he won best instrumental composition in 2024 for "Helena's Theme" in "Indiana Jones and the Dial of Destiny." He has received 76 nominations.

Who holds the record for GRAMMYs? ›

The record for the most Grammy Awards won in a lifetime is held by Beyoncé, an American singer, songwriter, record producer and dancer, who has won 32. It was previously held by Sir Georg Solti, a Hungarian-British conductor, who won 31.

Do people get paid to perform at the Grammys? ›

How much are performers paid for the Grammys? A Recording Academy spokesperson told Variety that it was a not-for-profit organization, and that all performers and presenters had traditionally not been paid (apart, presumably, for the SAG-AFTRA minimums).

Are Grammys solid gold? ›

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How much does a Grammy ticket cost? ›

Members can buy Grammy tickets at prices ranging from $250 to $2,000. But even the priciest ticket won't get you on the floor with Beyonce and Adele.

Who is the youngest person to ever win a Grammy? ›

LeAnn Rimes

This “Blue” belter earned her Grammy street cred as the youngest individual winner ever. At the tender age of 14 years old (plus a 182 days), LeAnn Rimes accepted her first two trophies in 1997.

Who is the most successful Grammy winner of all time? ›

Beyoncé made history at the 2023 GRAMMYs by becoming the artist with the most GRAMMY wins — ever — when she won the GRAMMY for Best Dance/Electronic Music Album for her 2022 album, Renaissance. Beyoncé now counts 32 total GRAMMY wins.

Who was the first black person to win a Grammy? ›

In contrast “Ella Fitzgerald Sings the Duke Ellington Song Book” won for jazz performance. That year, Count Basie became the first Black man to win a Grammy, also taking home two awards, for best jazz group performance and best performance by a dance band.

How many people will watch the GRAMMYs? ›

Ratings were up 34% on Sunday across CBS, Paramount+ and other digital platforms from last year, and with delayed watching included was expected to amass over 17 million viewers.

What is the size of a GRAMMY? ›

What is the statue's height and weight? According to the Recording Academy, each gramophone weighs five pounds and four ounces and is nine inches tall.

What are the big 4 at the GRAMMYs? ›

In the weeks leading up to the telecast, we will take a stroll through some of the golden moments in GRAMMY history with the GRAMMY Rewind, highlighting the "big four" categories — Album Of The Year, Record Of The Year, Song Of The Year, and Best New Artist — from past awards shows.

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