The Grammys in 2021: Are music awards still relevant? (2024)

After another year of preaching about the illegitimacy of music awards, last week I fought the Sunday scaries by watching the Grammys — an awards show music lovers love to hate.

From a viewership standpoint, the Grammys weren’t very good this year. According to Variety, ratings for the show dipped almost 53% from what they were in 2020. From a musical standpoint, the value of the awards show has been in question for years. A variety of popular artists, including Beyonce, the Weeknd and Zayn Malik, have criticized or even boycotted the awards for their lack of transparency and seemingly sporadic decisions.

Even so, music fans tuned in to see how the controversial show would play out. From a performance perspective alone, this year’s Grammys were entertaining. But the performances aren’t what the show claims to be about. Doing a deep dive into the ceremony doesn’t seem to bring us any more clarity, given the controversial nature of the selection process. But why do we care so much about the Grammys? What does it mean for an artist to win a Grammy award, and who decides the value of the award?

The question of what constitutes good music has been examined in depth throughout history, and continues to be asked with no universally agreed upon answer. Perhaps a more relevant question in the 21st century is who gets to decide what “good” art is.

Theoretically, awards shows have systems wherein art is evaluated, and the public accepts their evaluation. But upon further examination, this artistic evaluation seems disingenuous and invalid. A familiar refrain from music fans is that their favorite music is niche and underground — the “mainstream” wouldn’t understand it. But even traditionally underground work that finds mainstream popularity is being passed over for top hits at awards shows. So who is responsible for these decisions, and can any group of people have the monopoly on deciding what good music is?

The awards this year were shrouded in controversy due to snubs in nominations, but to understand this controversy, one must first examine the nomination process. The Grammys claim to award achievement in the record industry “without regard to album sales or position.”

According to Vox, in order to obtain a nomination, artists must submit their work to a board for consideration. Then, the Recording Academy’s voting members, the same group of peers who vote for the awards, vote on nominations. There are four different ways to gain a position in the Recording Academy: being credited with 12 digital or physical tracks available for purchase (one within the last five years), having six credits on commercially released tracks (one within the last five years), being a previous Grammy winner or being nominated for the position by a current voting member.

This results in a pool of voters who the Grammys can label “peers” of the musicians who have been considered for awards, but this also widens the group to include artists who don’t necessarily have a detailed understanding of the nominees’ work in each category. Given that board members have to vote on all nominees, this gives way to members voting solely based on their exposure to music in a certain genre, not necessarily a genuine artistic evaluation of each work.

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Heading into 2021, the Grammys faced intense backlash over their nominations. The Weeknd’s After Hours, an album considered a frontrunner by many respected music reviewers, was completely absent from the list of nominees. The Weeknd accused the Academy of being “corrupt” on Twitter.

This year the scandal may have revolved around nominations, but there have been other intense disputes about winners in the past. In 2016, Taylor Swift’s 1989 triumphed over Kendrick Lamar’s To Pimp A Butterfly for Album of the Year to the chagrin of hip hop fans everywhere. In the same category only a year later, Adele’s 25 was chosen over Beyoncé’s Lemonade. In her acceptance speech, Adele said, “… but I can’t possibly accept this award … the artist of my life is Beyoncé.” In 2019, Drake used his acceptance speech to emphasize that “you don’t need this (award) right here” to have the knowledge that you’ve “won” in the arts.

Black artists specifically have long emphasized that their work is overlooked by mainstream awards shows, even when it is nominated. When they air these grievances, they receive no answers from the Academy on the reasons behind the results, and no meaningful changes have been made to the board selection process.

The fact that even artists who won in the eyes of the Academy (like Adele) recognize the flaws in the system is telling regarding the actual meaning of the awards. At this year’s show, Beyonce refused to perform, despite being the most awarded artist of all time with 28 trophies. Despite having received the “prestigious” awards, artists still recognize the Academy’s lack of legitimacy.

The Grammy winners this year also don’t seem to follow any clear trends. The producers of the New York Times’s “Diary of a Song” series collaborated to predict who would win in the “Record of the Year” category, which claims to represent the most important cultural track within the last year, with little success. The video opens with music journalists expressing their distaste with the premise of the award — in their view, making a decision about something’s cultural importance is highly subjective.

Billie Eilish ended up winning in this category, and she spent most of her acceptance speech emphasizing how amazing Megan Thee Stallion was on “Savage” and saying that she deserved to win. Yet again, the winner of a major award spent her time recognizing the shocking decision made by the Academy, further damaging the Grammys’ reputation.

The Grammy Awards have thoroughly disproved their status as recognizers of the best music by having a clearly inequitable voting process and being criticized by the best in the industry. Even though I think their evaluations are illegitimate, I still tune in for the performances as an escape from the harsh realities of our world. However, I believe truly artistic music should be a mechanism for tuning into, not out of, the human experience. Entertainment has value, which is the only remaining purpose of the Grammys if their decisions about art are no longer meaningful.

Nothing confirms this more than the experience of watching the 2021 Grammys, where awards felt like an afterthought and were openly criticized by the winners. The only chance the Grammy Awards have of reviving their audience is to focus on performances, but this requires an admission of illegitimacy as decision-makers. So by all means, enjoy Harry Styles and his feather boas; just don’t think that the Grammys have some superior ability to recognize art.

Daily Arts Contributor Madeline Poupard can be reached at mpoupard@umich.edu.

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The Grammys in 2021: Are music awards still relevant? (2024)

FAQs

Are Grammys relevant? ›

With all that in mind, it seems like the Grammys have been on a major decline in cultural relevance. How did the event that bills itself as “music's biggest night” have such a fall from grace? Simply put, the Grammys don't represent the modern culture of music, at least in their current form.

Are Grammys credible? ›

Not exactly. Though they seek to honor artistic merit, the subjectivity of general art and the Recording Academy's influence on the music industry challenges the awards show's fairness.

How important is the Grammy? ›

They are regarded by many as the most prestigious and significant awards in the music industry worldwide.

Do people watch the Grammys anymore? ›

Live viewership was 8.8 million in 2021 and 8.9 million in 2022. The numbers this year are closer to pre-pandemic levels: Music's showcase night was seen by 18.7 million people in 2020.

Why are the Grammys criticized? ›

Allegations of racism in the Grammy Awards, as expressed in award selections, have frequently been the target of criticism going back to its inception in 1957. These accusations have been highlighted by several controversial voting results, and the controversial voting process itself.

Are the Grammys worth it? ›

What Is The True Value Of A GRAMMY? Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator's place in history.

What is the benefit of Grammy award? ›

Despite the lack of a direct financial reward, winning a Grammy has significant indirect benefits for artists. The prestige associated with the award often translates into increased sales and heightened interest in the artist's work.

Which Grammy award is the most important? ›

Commonly known as "The Big Award", Album of the Year is the most prestigious award category at the Grammy Awards, and is one of the four general field categories alongside Best New Artist, Record of the Year and Song of the Year that have been presented annually since the 1st Annual Grammy Awards in 1959.

Why is Grammy so special? ›

The GRAMMY Awards' integrity is upheld by its rigorous voting process, peer-based recognition, and strict eligibility criteria. This ensures winners are selected based on merit and artistic excellence, making the GRAMMY a symbol of high achievement in the recording industry.

Do the Grammys matter? ›

It says a lot about where we are today musically and the efforts the Grammys has made to prioritize craft over sales and radio. A Grammy still matters because you can't take sales or the number of hits with you.

Are Grammys still popular? ›

Grammy Awards - number of viewers 2000-2024

In 2024, 16.9 million Americans watched the Grammy Awards ceremony. This figure marked an increase from the previous year, and represented the highest TV audience since the 2020 ceremony.

Why did the Grammys lose viewers? ›

When award show ratings began to go into free fall a few years ago, many industry observers chalked up the decline to exhaustion among viewers — newly accustomed to on-demand entertainment — with three-and-a-half-hour ceremonies jammed with five-minute commercial breaks.

How prestigious are the Grammys? ›

The award ceremony focuses on the music industry, and it is even considered by many to be the most prestigious award that an artist can receive.

Do artists know if they won a Grammy? ›

Honey, artists do NOT know they won beforehand. However, Grammy producers know the winners in advance and will move categories to the live show once certain artists confirm attendance.

What does winning a Grammy do for you? ›

The highest-profile awards of the music world, the Grammys, recognize major achievements, carry lots of positive publicity, and often fuel commercial success. Winning an award can be the big break that catapults an artist into stardom.

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