The Grammy Awards recorded their biggest TV audience in four years on Sunday, posting big ratings improvements over the 2023 ceremony.
CBS’ telecast, which saw Taylor Swift take home album of the year honors and best pop vocal album, drew 17.09 million viewers, according to final same-day ratings from Nielsen. That’s the biggest tune-in for the Grammys since 2020, the last one held before the COVID-19 pandemic.
The awards were up 36 percent year to year, rising from 12.55 million viewers in 2023. The 17.09 million viewers for the CBS broadcast does not include streaming; the network says Paramount+’s live stream of the Grammys more than doubled in viewers year to year but didn’t provide concrete numbers (as is typical for streaming outlets).
The show scored even bigger gains in the key ad-sales demographic of adults 18-49: Its 4.04 rating among that age group (equivalent to 5.34 million people) improved by 40 percent year to year.
The sizable growth for the Grammys is in keeping with that of the Golden Globe Awards, which rose 51 percent year to year (with an assist from an NFL lead-in). CBS aired the Globes in January after they moved from their long-time home at NBC. The displaced Emmy Awards, on the other hand, suffered more declines airing four months later than usual on Fox.
E!’s coverage of the Grammys red carpet also scored its biggest audience since 2020. The pre-show averaged 1.5 million viewers, up from 1.1 million a year go.
Despite the big gains for the Grammys, they’re still short of the show’s pre-pandemic average — a symptom of the gradual decline of linear TV. From 2016-20, the awards averaged 21.88 million viewers and a 6.48 rating in the 18-49 demo.
Feb. 6, 7:55 a.m. Updated with final ratings figures for the Grammys.
FAQs
That's the biggest tune-in for the Grammys since 2020, the last one held before the COVID-19 pandemic. The awards were up 36 percent year to year, rising from 12.55 million viewers in 2023.
How big is the audience at the GRAMMYs? ›
The 2024 Grammy Awards were a hit with reviewers and also with audiences. Viewership was up 34% from last year, averaging 16.9 million viewers, the show's largest audience since 2020. Live +3-day viewership will lift the audience past 17 million viewers.
How low are the ratings for the GRAMMYs in 2024? ›
Grammys Bring in 16.9 Million Viewers in 2024, Up 34% From Last Year.
What year did the GRAMMYs have the most views? ›
The 26th Grammy Awards had the highest ratings in the awarding body's history with 51.67 million viewers, a record unmatched as of 2024, and is the third most watched live awards show in U.S. television history (after the 1983 and 1998 editions of the Academy Awards).
How popular are the GRAMMYs? ›
Live viewership was 8.8 million in 2021 and 8.9 million in 2022. The numbers this year are closer to pre-pandemic levels: Music's showcase night was seen by 18.7 million people in 2020.
What is bigger than a GRAMMY? ›
The Grammys are the first of the Big Three networks' major music awards held annually, and are considered one of the four major annual American entertainment awards with the Academy Awards (for films), the Emmy Awards (for television), and the Tony Awards (for theater).
What are the big 4 at the Grammys? ›
In the weeks leading up to the telecast, we will take a stroll through some of the golden moments in GRAMMY history with the GRAMMY Rewind, highlighting the "big four" categories — Album Of The Year, Record Of The Year, Song Of The Year, and Best New Artist — from past awards shows.
Who has won the most GRAMMYs but not the album of the year? ›
"Never won album of the year. That doesn't work." Beyoncé has won those awards for her solo work, work with Destiny's Child and under work the group name, The Carters, which she and husband Jay-Z completed together. That's the most Grammy Awards any artist has ever won.
How many GRAMMYs did Michael Jackson have? ›
Jackson's career was rewarded with 13 Grammy Awards, as well as the Grammy Legend Award and Grammy Lifetime Achievement Award; 6 Brit Awards, 5 Billboard Music Awards and 24 American Music Awards.
What artist has the most GRAMMYs all time and how many do they have? ›
Beyoncé, 32
Beyoncé made history at the 2023 GRAMMYs by becoming the artist with the most GRAMMY wins — ever — when she won the GRAMMY for Best Dance/Electronic Music Album for her 2022 album, Renaissance. Beyoncé now counts 32 total GRAMMY wins.
U2 holds the record for most Grammy Awards won by a group. They have won 22 awards.
What is the biggest Grammy category? ›
Big Four (Grammy Awards)
- Album of the Year is awarded to the performer, songwriter(s), and the production team of a full album.
- Record of the Year is awarded to the performer and the production team of a single song.
- Song of the Year is awarded to the songwriter(s) of a single song.
Commonly known as "The Big Award", Album of the Year is the most prestigious award category at the Grammy Awards, and is one of the four general field categories alongside Best New Artist, Record of the Year and Song of the Year that have been presented annually since the 1st Annual Grammy Awards in 1959.
How many people attended the GRAMMYs in 2024? ›
In 2024, 16.9 million Americans watched the Grammy Awards ceremony. This figure marked an increase from the previous year, and represented the highest TV audience since the 2020 ceremony.
What is the size of a GRAMMY? ›
What is the statue's height and weight? According to the Recording Academy, each gramophone weighs five pounds and four ounces and is nine inches tall.
How are the ratings for the GRAMMYs this year? ›
Nearly 17 million people tuned into the Grammys Sunday on CBS, up 34% from the 12.4 million that watched last year.
Are the GRAMMYs worth it? ›
Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.
